What is the difference between a page, a post and a feed on my website? How should I use them all?
Posted on December, 13th 2017
Website users need to distinguish between the varieties of options for displaying information. Here’s a brief explanation of each of the most common formats, and how to use them to your businesses advantage.
A page is one of the main structural pieces of a website. You can consider it as a separate file, stored in the folder which is the website. Each page has a distinct URL and can be accessed directly through that URL. We create pages that are public (viewable by anyone), private (only viewable by those with the direct url) or password protected (only viewable after a login and password are entered). Pages may be displayed in a navigation menu, or sometimes we use links to direct users to a page instead of a menu.
Pages display information. We create pages and design them to display information for the users- everything from text and photos, to blog posts, calendars, events, and ads. The page is the frame that we use to display the different parts.
A post is an article for a blog or news item. Posts are used to provide information regularly over time. We use posts on websites to provide users with a regular supply of information- a reason to visit the site again, or to subscribe to follow the posts via a feed (see below). We will sometimes refer to posts as “news” if that seems more fitting.
Posts can be a big advantage with SEO. Writing posts that provide smart, relevant information that your clients will look at is a great way to encourage interaction with your website. Search engines love it and will rate your site higher when you provide quality information. To keep your website fresh keep each post a single topic. Spread your posts our weekly or more so you have regular updates. You can create post drafts and save them to publish later or schedule them to post at a later date automatically. Those tactics all help keep your site a lure for users seeking your information.
A feed is a way to automatically provide information from posts to another source. Feeds can be done via social media or email. Social media feeds are more common now, and there are many tools to make these really easy to do.
We recommend clients use feeds to post to social media. Use your website as the platform and post all your photos, videos, and updates to your blog as a post. We set up your blog to feed the posts to your social media accounts automatically for you. Your Facebook, Twitter, Linked-in, Google+ pages are all updated in the appropriate manner, at once. This saves time and keeps your social media distribution consistent. The biggest savings is in the SEO. Rather than boosting your Facebook or Twitter page stats, the feed brings users back to your website to view the posts. This boosts your website stats and tells search engines your site is providing valuable content.
In review, we create regular posts to provide relevant information to our users. The posts display in a list on a page of our website. We use a feed to send the post to our social media accounts to bring readers back to our site to read them on the post page. A nice little circle that encourages great SEO and a good return on our investment of time.