Freshen up your look
Posted on March, 25th 2014
Updating the graphic and website design for your business.
If you’re in the market for a fresh look, here are a few things to think about first.
- Is your logo and brand going to stay the same? It can be good to update your logo but this will mean a complete rebranding of your business identity. You’ll be updating all of your paper and on-line files with the new design because consistency in branding is important. Design and printing fees can get high with this but a new look can really be worth it.
- Figure out what you do and don’t like. Look at current advertising for ideas in print and website design that appeal to you. Search the web for sites such as The Best Designs and Inspiredmag for ideas. Keep bookmarks or a Pinterest file of what you like to show your designer.
- Decide what’s working for your website, and what you need to add or remove. Does anyone really use your contact form? Does it even work? These are all things to check and decide on when updating a website. Google Analytics can help you decide if a page is useful or not. Most likely there have been improvements in database management, calendars, contact forms, etc.. since you had your old website built. If you’ve updated your site regularly that is great, but if not it may be time to upgrade to more efficient, more secure functions on your website.
- Get current photos. If you’ll be using photos in your website and printed materials, start taking some now if you haven’t already. Having current photos on hand is very helpful for your designer. It also can get you in the habit of taking photos so if you have a content management system for your website you can easily add them yourself, keeping it very fresh.
Those few ideas should give you a good idea of how to prepare for a graphic and web design overhaul for your business.
If you have any questions on this please contact us, we’re happy to chat with you about this or any other graphic and web design questions.