At Media Works, LLC every project involves choices in colors. We often need to work within a provided palette of branded colors for a company. If you’re looking to update your business identity, re-do your website, or maybe just paint your kitchen, sometimes a little science helps to steer the design toward the right destination. You know what your goal is for your project, color can help you reach it. Here’s an interesting article (the first of three) on the science of colors and how colors evoke emotions. I found it to be interesting and useful and hope you will too. Maybe you’ll find a reason to re-evaluate your current branding. Are your logo colors saying the right thing about your business? Enjoy!